{"id":2174,"date":"2024-12-20T10:29:35","date_gmt":"2024-12-20T09:29:35","guid":{"rendered":"https:\/\/warsawcreatives.8080.dev\/portfolio\/lipton\/"},"modified":"2025-01-28T12:42:12","modified_gmt":"2025-01-28T11:42:12","slug":"lipton","status":"publish","type":"project","link":"https:\/\/warsawcreatives.8080.dev\/pl\/portfolio\/lipton\/","title":{"rendered":"LIPTON"},"content":{"rendered":"\n
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Klient<\/h3>\n \n

\n LIPTON<\/reveal-wrap>\n <\/h1>\n \n
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Zmieniamy herbat\u0119 w cool nap\u00f3j!
\nDrinking Tea Is Cool!<\/p>\n <\/div>\n \n

Us\u0142ugi<\/h2>\n \n

\n Events Production<\/span>\n Influencer Marketing<\/span>\n <\/h3>\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n
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Statystyka<\/h2>\n \n \n

\n 4<\/span> festiwale letnie
\r\n60<\/span>+ influencer\u00f3w
\r\n140<\/span> publikacji
\r\n12<\/span>M zasi\u0119gu
\r\n260000<\/span>+ uczestnik\u00f3w <\/h3>\n <\/reveal-wrap>\n \n <\/div>\n\n<\/section>\n\n\n
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Opis<\/h2>\n \n
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Wsp\u00f3\u0142praca z mark\u0105 Lipton rozpocz\u0119\u0142a si\u0119 od obs\u0142ugi influencer marketingu dla 4 brand\u00f3w marki: Lipton Fruit, Lipton Green, Lipton Yellow Label oraz Pukka. Po pierwszych udanych kampaniach <\/span>z influencerami, zacz\u0119li\u015bmy wspiera\u0107 mark\u0119 r\u00f3wnie\u017c w aktywacjach niestandardowych i zostali\u015bmy partnerem towarzysz\u0105cym Lipton w letnim sezonie festiwalowym.\u00a0<\/span><\/p>\n

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W 2024 roku poza opracowaniem i egzekucj\u0105 szczeg\u00f3\u0142owej strategii influencer marketingowej, mieli\u015bmy okazj\u0119 przygotowa\u0107 kierunek kreatywny, produkcj\u0119 oraz komunikacj\u0119 stref festiwalowych marki Lipton na 4 imprezach masowych: Orange Warsaw Festival, Open\u2019er Festival, CARBON Silesia Festival oraz Green Olsztyn Festival. Byli\u015bmy odpowiedzialni tak\u017ce za koncept i produkcj\u0119 eventu \u015bwi\u0119tuj\u0105cego now\u0105 kampani\u0119 zielonych herbat Lipton z udzia\u0142em ambasadorki marki, Anny Lewandowskiej. Ponadto stworzyli\u015bmy i zrealizowali\u015bmy r\u00f3wnie\u017c koncept pop-upu marki Lipton z MOD Donuts\/Regina Bar.\u00a0<\/span><\/p>\n

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Nasze dzia\u0142ania advocacy, creative oraz eventowe pomog\u0142y marce Lipton nie tylko dotrze\u0107 do nowej, m\u0142odszej grupy odbiorczej, ale r\u00f3wnie\u017c wypracowa\u0107 stabiln\u0105 pozycj\u0105 w przestrzeni lifestyle\u2019u i coolness\u2019u. <\/span><\/p>\n<\/div>\n \n \n <\/div>\n\n <\/div>\n\n<\/section>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-2174","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/warsawcreatives.8080.dev\/pl\/wp-json\/wp\/v2\/project\/2174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/warsawcreatives.8080.dev\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/warsawcreatives.8080.dev\/pl\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/warsawcreatives.8080.dev\/pl\/wp-json\/wp\/v2\/media?parent=2174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}